Brand Pillars
Our brand pillars give us thematic lenses through which we can tell stories of growth, discovery and transformation. Use brand pillars to focus stories in ways that will resonate with our audiences and demonstrate the value of a USC education — not only to our students, but also to our state.
Pillar Attributes and Themes
We maintain high standards of academics and research within a culture of lifting each other up to the benefit of all.
Key attributes:
- World-class faculty
- Top-tier academics
- Cross-disciplinary research culture
- Comprehensive degree offerings
- Innovative program of research mentorship and growth
Key content themes:
- Supporting innovation
- Highlighting high achievers
- Shaping the future
- Engaging in an uplifting, supportive community
With its superior student experience, top-tier support network and vast alumni network, the University of South Carolina empowers students on an educational journey that lasts a lifetime.
Key attributes:
- Vibrant campus life and culture
- Student organizations
- Support services
- Internships and career preparation
- Post-graduation success
- Lifelong alumni connections
Key content themes:
- Engaging in an uplifting, supportive community
- Empowering growth and self-discovery
- Highlighting school spirit
- Developing both hard and soft skills
- Elevating expertise through hands-on experiences
- Making lasting, lifelong connections
A college education can transform the lives not only of individual students, but also their families and ultimately their communities.
Key attributes:
- Tuition held steady for in-state students since 2019
- USC Commitment program for low-income students in Top 10 percent of high school class
- Gamecock Guarantee for academically gifted first-generation students
- USC is part of the STARS College Network, a coalition of 32 prominent institutions dedicated to helping students from small towns and rural areas attend college
Key content themes:
- Empowering transformation
- Making an impact in the world
- Uplifting South Carolina
Through industry partnerships, service outreach and much more, the University of South Carolina drives workforce development, powers economic growth and works to improve the health of local communities throughout the state.
Key attributes:
- Partnerships with leading industrial manufacturers
- Entrepreneurship programs
- Cutting-edge research facilities
- S.C. internship program
Key content themes:
- Empowering transformation
- Preparing for real-world success
- Making an impact in the world
- Uplifting South Carolina
- Shaping the future