Toolbox

Explore USC’s toolbox for the brand-aligned elements you need to help you create university-focused communications. Learn about the proper use of color, type, logos and editorial style to bring your communications to life.

Forever Carolina

Use the enduring elements of the university’s visual identity to showcase South Carolina’s distinctive promise and personality.

Logos Typography Colors

Smiling college graduate in cap and gown applauding during commencement ceremony, seated among fellow graduates.

See the Difference

From classic football games to breakout album covers, the University of South Carolina has set the scene for generations. Learn about communicating Gamecock culture using visuals like photos and video.

Photo and Video

Crafting Communications

Add special touches to your communications projects with pre-built graphics like stamps and patterns or start with a digital template that gives you a foundation to build on.

Graphic Elements Digital Templates

How do you…?

For answers on now how to say it, what to say, or formatting conundrums, check out the university’s editorial guidelines.

Editorial Style

College students working together at desktop computers in a classroom lab, collaborating and looking at a monitor.

Tool & Element Finder

Search for a specific downloadable item or filter to browse categories.

Downloadable Resources

We Can Help

Contact the Marketing and Communications team for help with a question, to request guidance or other communications needs.

College students talking and walking together on campus near a Coker Life Sciences building sign, carrying backpacks between classes.

Marketing and Communications

USC Brand

Toolbox

Guidance & Training

Media Resources

Toolbox

Forever Carolina

See the Difference

Crafting Communications

How do you…?

Tool & Element Finder

We Can Help

Marketing & Communications