Brand-aligned Images
We use a wide range of imagery to showcase our unique people, culture and location. To align with USC’s brand platform, images and video should be:
- Empowering: the subject is the hero
- Emotional: expressive and joyful
- Candid: real, authentic and in the moment
- Engaged: hands-on
- Uplifting: supportive and nurturing
- Inclusive: conveys a sense of unity and belonging
- Vibrant: sunny, bright open space, warm, welcoming
- Unexpected possibilities: show broad experiences in and out of the classroom
- Expansive: highlight vast horizons, network opportunities and possibilities
Tips for creating brand-aligned imagery
Aim to feature faces and facial expressions. Showing our students helps images to feel emotional and engaged. Select imagery that shares expressions of joy and wonder.
Imagery should feel real and authentic. When possible, avoid overly staged images.
Try to capture small groups of students, faculty and staff working together. Hands-on and engaged images reflect the uplifting and inclusive nature of university.
While plenty of imagery will feature classrooms and labs, make an effort to get out onto campus and feature campus beauty and experiential learning opportunities. A sunny day on the Horseshoe or a visit to an internship site help show our audience the full scope of a USC education.
Example Gallery
Review the gallery of brand-aligned images to find inspiration and ideas.
Accessible Photos
Images must be accessible to those with low vision and those using assistive technology.
To make your images accessible, follow the university's alternative text guidelines.
University Stock Imagery
The university imagery collection includes a wide range of brand-aligned images and video clips that can be downloaded and used in university communications projects, presentations and more. Keep in mind that our university database contains images and videos from all university programs and campuses. Only use images that are relevant to your communications objective.
Visit gamecocks.photoshelter.com to access a public gallery of university-related images. Contact us for access credentials, which will allow you to download images. You must also create an account to view any invitation-only galleries that have been shared with you. With an account, you can log in to access invitation-only galleries, search for photos and create lightboxes of selected images. Be sure to check that the alt text is accurate and descriptive for all stock photos you use.
For specific photo needs or questions, please submit a photography request.