Blake Bridges began his television career in 1997 as an account executive in Asheville, North Carolina, start-up WASV-TV, and was promoted the following year to WSPA-TV, the CBS affiliate in the market. Four years later, he moved to WXIA-TV in Atlanta, also as an account executive, before returning to the Upstate and WYFF 4 in 2007 as national sales manager. He served next as local sales manager, eventually assuming his current duties in 2012. Under his sales leadership, WYFF 4 has earned four Hearst Tower Awards, the highest sales award given by Hearst Television.

Since 2013, Bridges has served on the board of Music Mission Kiev, a Kyiv, Ukraine-based ministry serving widows, orphans and others impacted by the war in Ukraine. He received a Jefferson Award from the South Carolina-based nonprofit Multiplying Good, which inducted him into its Upstate ChangeMakers Class of 2022.

Bridges holds a bachelor’s in telecommunications from the University of Georgia’s Grady College of Journalism, where he was a Presidential Scholar and served as a student judge in the Peabody Awards. He is a graduate of Hearst’s executive development program, the Hearst Management Institute, and is currently enrolled in the National Association of Broadcasters’ Broadcast Leadership Institute.