JOUR 202 - Principles of Advertising and Brand Communications
Class Session: Tuesday, August 19, 2025 - Monday, December 15, 2025
Credit: 3 semester hours of credit
Instructors: Christopher Caldwell, Damion Waymer
Term: Fall 2025
Course Description
An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.
College |
IC - Information & Communications |
Level |
Undergraduate |
Section |
J10 |
Instructional Method |
DWEB 100 Pct Web Asynchronous |
CRN |
19274 |
Restrictions |
CAMPUSICOL - USC Columbia |
Information is accurate as of July 24, 2025 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.